5.5” x 8.5”; offset print on recycled paper with soy-based ink
Working
closely with the AFF steering committee, the 5.5” x 8.5” program developed
as an easy to handle format that distinguished itself from other competitive
festivals in the Bay area. By diverging from the traditional format, I
created an economical solution that provided ample space for highlighting
the 41 films, special programs, advertisements, and events for the festival.
Developed clear system of hierarchy to highlight key information for each film, including country of origin, film length, rating, show times and screening locations. Met the challenge of presenting film information for three different festival locations with overlapping days and screening times.